CafeTrack digital strategy and carbon analysis

CafeTrack

Client CafeTrack Hospitality Tech
Services Digital Strategy, Carbon Analysis
Year 2025
Live URL N/A

“OYNK helped us understand the true environmental cost of our digital infrastructure.”

CafeTrack builds tech for cafés and restaurants. Their platform handles orders, stock, and customer outreach. As it grew, they needed to know its carbon cost and plan for greener growth.

OYNK ran a full digital audit and carbon check. We mapped energy use from servers to browser rendering. Then we built a clear roadmap to cut emissions without hurting the user experience.

CafeTrack platform analysis and strategy

Our approach

We ran a full audit covering speed, access, SEO, and carbon output. Every page and API call was checked for data size, render cost, and server load. We compared their hosting to green options and forecast the carbon savings of each change.

We delivered a ranked roadmap split into quick wins and longer-term moves. Quick wins: better image handling, code splitting, and smarter caching. The bigger plan covered hosting moves, a lighter front-end approach, and ongoing tracking of both carbon and speed.

The results

Full Digital Audit
Carbon Roadmap
Performance Strategy
Ongoing Optimisation

Let's work together.