What we design

Good web design is more than colours and fonts. It is about how people use your site. Where they click. What they read. How fast the page loads. Every choice we make serves a goal: help your visitors take action.

We design websites for small businesses, charities, and growing brands. Each site is built from scratch. We never use off-the-shelf templates. That means your site looks and feels like your brand, not like a thousand other sites on the internet.

Our designs are mobile-first. Over 60% of web traffic comes from phones. We start with the smallest screen and scale up. This keeps the layout tight, the content clear, and the load time short.

We also design with the planet in mind. Every image, font, and script adds weight to a page. More weight means more energy to load. We strip out the waste and keep only what matters. The result is a site that looks great and leaves a smaller carbon footprint.

Types of sites we design

Business websites — clear, focused sites that explain what you do and drive enquiries.
Landing pages — single-page designs built to convert a specific audience.
Portfolio sites — showcase your work with fast-loading galleries and smooth layouts.
Charity and non-profit sites — accessible, inclusive designs that meet WCAG standards.
Service directories — structured layouts that help users find what they need quickly.

Our design process

We follow a clear, repeatable process. No guesswork. No scope creep. You know what happens at each stage and when to expect it.

1. Discovery call

We start with a 30-minute call. We learn about your business, your audience, and your goals. We ask what you like, what you dislike, and what success looks like. This call shapes everything that follows.

2. Research and planning

We look at your competitors. We study your audience. We map out a site structure that puts the right content in the right place. We write a brief that both sides agree on before any design starts.

3. Wireframes

Before we add colour or images, we sketch the layout. Wireframes show where each block of content sits on the page. You can move things around at this stage without wasting time on pixel-perfect changes later.

4. Visual design

Now we add your brand. Colours, fonts, images, and icons come together in a full design. We share static mockups for your key pages. You give feedback. We refine. Most projects need one or two rounds of changes.

5. Handoff to build

Once you approve the design, we move to code. Our designers and developers work closely. Every spacing value, colour, and font size matches the approved mockup. Nothing gets lost in translation.

What you get

Every web design project includes a core set of deliverables. No hidden extras. No surprise costs.

Custom page designs — unique layouts for your homepage, key service pages, and contact page.
Mobile and tablet views — responsive designs tested on real devices.
Brand-aligned visuals — your colours, fonts, and tone of voice woven through every page.
Accessibility built in — proper contrast, focus states, alt text, and semantic HTML from day one.
Image direction — guidance on which photos and graphics to use, sized and compressed for speed.
Style guide — a reference document so your team can add content that stays on-brand.

Need something extra? We also offer icon design, illustration, and motion graphics. Just ask during the discovery call.

Accessibility as standard

Every design meets WCAG 2.1 Level AA. That means proper colour contrast, readable font sizes, clear focus indicators, and alt text for every image. Accessible sites reach more people. They also tend to rank better in search results because search engines value well-structured content.

Why it matters

Your website is often the first thing a potential customer sees. A slow, cluttered site sends people away. A clean, fast site builds trust and keeps visitors reading.

Research shows that 53% of mobile users leave a page that takes more than three seconds to load. That means speed is a design choice. We treat it that way.

Good design also helps your search rankings. Google measures page experience. Sites that are fast, stable, and easy to use rank higher. When your design is clean and your code is light, search engines reward you.

Then there is the environmental angle. The internet produces roughly 4% of global carbon emissions. That is more than the airline industry. Every page view uses energy. A well-designed site uses less. By choosing lean design, you cut costs and cut carbon at the same time.

We have seen these results first hand. Our Unyte Group rebuild cut page weight by over 80%. Load time dropped below 1.4 seconds. Conversions went up. If you care about your brand, your customers, and the planet, design matters.

Technologies we use

We pick our tools carefully. Every technology we use earns its place by making your site faster, easier to maintain, or more accessible.

Figma — our main design tool. It lets you comment on designs and see changes in real time.
HTML and CSS — hand-written, semantic markup. No page builders. No WordPress themes.
Vite — a modern build tool that bundles your site into the smallest possible files.
WebP and AVIF images — next-generation formats that cut image sizes by 30–50% with no visible loss.
Self-hosted fonts — we host typefaces on your own server. No calls to Google Fonts. Faster loads, better privacy.
Lighthouse and WebPageTest — we test every build for performance, accessibility, SEO, and best practices.

We avoid heavy frameworks when a simpler tool will do. Less code means faster pages. Faster pages mean happier users. Learn more about our approach on our sustainable web design page.

What about accessibility tools?

We test with axe DevTools and the WAVE browser extension during development. Before launch, we run a manual check using a screen reader. We also test keyboard navigation on every interactive element. Accessibility is not an add-on. It is part of the build from the start.

Common questions

How long does a web design project take?

Most projects take four to eight weeks from the first call to the finished design. The exact timeline depends on how many pages you need and how quickly you can give feedback. We set clear deadlines at the start so everyone stays on track.

Can I update the site myself after launch?

Yes. We build every site so you can edit text and swap images without touching code. If you prefer a content management system, we can set that up too. We also offer an Impact Retainer for ongoing updates and monitoring.

Ready to start?

Tell us about your project. We will get back to you within one working day with an honest assessment of how we can help.

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